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MARKETING PLAN Handout 2014 – Children's Board of …

MARKETING PLAN Handout 2014 – Children's Board of …

Business Plan Competition 2014 1 “Business Planning for Nonprofit Enterprise,” The Nonprofit Entrepreneur –Creating Ventures to Earn Income, edited by Edward Skloot, Foundation Center, New York 1988. MARKETING PLAN: includes objectives, positioning, product/service distribution, pricing, promotion, sales strategy.