Saturday, June 6 2020, 10:41 am
information on social marketing – handout

information on social marketing – handout

Good sources of information on social marketing and related topics Fostering Sustainable Behavior (1999), book by Doug McKenzie -Mohr and AED’s Bill Smith. Focus is environmental community -based social marketing. Doug McKenzie -Mohr’s Web site, www.cbsm.com You’ll find an online guide